WHOLE COFFEE, LLC PRIVACY POLICY



The Whole Coffee Company LLC (previously known as Tierra Nueva Fine Cocoa, LLC ) (“TWCC,” “Company” or “we”) is concerned about issues as it pertains to privacy and want you to be familiar with how we collect, use and disclose information.  This Privacy Policy (“Policy”) describes our practices in connection with information that we collect from visitors to our Sites (as defined below)through activities that link to this Policy including websites (our “Websites”) and any mobile sites, applications, widgets, and other mobile interactive features (collectively, our “Apps”), through other services that we may offer in connections with our Websites and Apps, such as rewards programs, through our official social media pages that we control (our “Social Media Pages”), as well as through HTML-formatted email messages that we send to you (collectively, including the Social Media Pages, Apps and Websites, the “Sites”).  By providing Personal Information to us, you agree to the terms and conditions of the Policy.



PERSONAL INFORMATION


Personal Information We May Collect

“Personal Information” is information that identifies you as an individual, such as:

In some cases, we may use a third party to perform services for us. In these cases, your Personal Information may be collected by this third party and not by us and will be subject to the third party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, this third party’s use or disclosure of your Personal Information.

If you submit any Personal Information relating to other people to us or to our service providers in connection with the Sites, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.


How We Collect Personal Information

We and our service providers may collect Personal Information in a variety of ways, including:


How We May Use Personal Information

To the extent permitted by applicable law, we may use Personal Information:


How Personal Information May Be Disclosed

To the extent permitted by applicable law, your Personal Information may be disclosed:



OTHER INFORMATION


Other Information We May Collect

“Other Information” is any information that does not reveal your specific identity, such as:


We may use and disclose Other Information for the above purposes, except where we are prevented from doing so under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then, in addition to the uses listed in the “How We May Collect Other Information” section below, we may use and disclose Other Information for all the purposes for which we use and disclose Personal Information.

How We May Collect Other Information

We and our third party service providers may collect Other Information in a variety of ways, including:

In some instances, we may combine Other Information with Personal Information (such as combining your name with your zip code). If we combine any Other Information with Personal Information, the combined information will be treated by us as Personal Information as long as it is combined.



THIRD PARTY SITES


In general, TWCC does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide the products or services you have requested, or as required by law, or for our legitimate business purposes as follows:

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site to which these Sites contain a link.  The inclusion of a link on the Sites does not imply endorsement of the linked site by us or by our affiliates.

This Privacy Policy does not govern any e-commerce websites to which the Site may contain a link, unless such a website contains a link to this Privacy Policy.  Any Personal Information that you provide through the e-commerce website will be subject to the privacy policy of the e-commerce site, and not this Privacy Policy.  We have no control over, and shall not be responsible for, the use of information collected through the e-commerce site.

Additionally, we may provide you with access to third-party functionality that permits you to post content to your social media account(s).  Please note that any information that you provide through use of this functionality is governed by the applicable third party’s privacy policy, and not by this Privacy Policy.  We have no control over, and shall not be responsible for, any third party’s use of information that you provide through use of this functionality.

We are also not responsible for the collection, usage and disclosure policies and practices (including the data security practices) of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including in connection with any Personal Information you disclose to other organizations through or in connection with the Apps or our Social Media Pages.



THIRD PARTY ADVERTISING-RELATED VENDORS


Please note that our online and email advertising-related vendors may use pixel tags, web beacons, clear GIFs or other similar technologies in connection with the Sites to help manage our online and email advertising campaigns and strengthen the effectiveness of such campaigns. For example, if a vendor has placed a unique cookie on your computer, the vendor may use pixel tags, web beacons, clear GIFs or other similar technologies to recognize the cookie during your visit to the Sites and to learn which of our online advertisements may have brought you to our Sites, and the vendor may provide us with such Other Information for our use. Please note we may link such Other Information provided to us by our vendors to Personal Information about you that we have previously collected. Such combined information will be treated as Personal Information hereunder as long as it is so combined.

We may use third-party advertising companies to target advertisements to you on our Sites, across the web, on your mobile device and on any of your other devices, based on the Personal and Other Information we have collected from and about you, as well as information relating to your and other users’ visits to this and other websites and online services.  To do so, these companies may place or recognize a unique cookie on your browser (including through the use of pixel tags) or recognize an identifier associated with your mobile device.  These companies may also use these technologies, along with Personal Information and Other Information they or we collect on the different devices you use, to recognize you across the devices you use, such as a mobile device and a laptop or other computer.  If you would like more information about these practices, go to www.aboutads.info.  To learn about your choices in connection with these practices on the particular device on which you are accessing this policy, please visit http://www.networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info/ to opt out in desktop and mobile web browsers.  You may download the AppChoices app at www.aboutads.info/appchoices to opt out in mobile apps.  You may also click on the informational icon contained within each interest-based ad.



SECURITY


We use reasonable organizational, technical and administrative measures to protect Personal Information under our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Contacting Us” section below (note that physical mail notification will delay the time it takes for us to respond to the problem).



Please note that email communications are not always secure; so please do not include credit card information other sensitive personal information in your emails to us.